{"id":5428,"date":"2026-09-08T15:11:59","date_gmt":"2026-09-08T13:11:59","guid":{"rendered":"https:\/\/esenco.fr\/en\/?p=5428"},"modified":"2026-09-08T15:11:59","modified_gmt":"2026-09-08T13:11:59","slug":"natural-energy-ingredients-matcha-and-guarana-for-2026-nutraceutical-formulations","status":"publish","type":"post","link":"https:\/\/esenco.fr\/en\/natural-energy-ingredients-matcha-and-guarana-for-2026-nutraceutical-formulations\/","title":{"rendered":"natural energy ingredients: matcha and guarana for 2026 nutraceutical formulations"},"content":{"rendered":"\n

As consumers return to their routines after the summer, the back-to-business season represents a key opportunity for the nutraceutical industry. New goals and changing lifestyles drive renewed interest in food supplements designed to support vitality, concentration, mental well-being and performance.<\/p>\n\n\n\n

Energy remains a major focus for consumers, but expectations are changing. Efficacy alone is no longer enough. Consumers are increasingly looking for natural ingredients, greater transparency and clear information about the origin of the ingredients used in their supplements.<\/p>\n\n\n\n

For nutraceutical brands and formulators, this creates new opportunities to develop energy formulations that combine performance, naturality and strong consumer appeal. Among the plant-based ingredients meeting these expectations, matcha and guarana stand out as two particularly relevant choices.<\/strong><\/p>\n\n\n\n


natural energy: a growing consumer expectation<\/strong><\/h2>\n\n\n\n

The food supplement market has evolved significantly in recent years. Consumers are better informed, pay closer attention to ingredient lists and increasingly favour products featuring ingredients with a clear origin and easily understood benefits.<\/p>\n\n\n\n

This shift is particularly noticeable in the energy category. Natural and plant-based ingredients with strong consumer recognition can help brands develop products that align with current expectations for transparency, authenticity and naturality.<\/p>\n\n\n\n

Ingredient choice therefore plays a key role not only in formulation, but also in product positioning. Ingredients with a distinctive origin and heritage can provide brands with a compelling story while reinforcing the perceived value of the finished product.<\/p>\n\n\n\n

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matcha: a premium natural ingredient with japanese heritage<\/strong><\/h2>\n\n\n\n

Originating in Japan, matcha<\/strong> <\/a>is much more than a traditional green tea. Rooted in centuries-old Japanese expertise, it is produced from carefully cultivated tea leaves that are finely ground into a distinctive green powder.<\/p>\n\n\n\n

Its Japanese heritage, premium positioning and strong consumer recognition make matcha an attractive ingredient for modern nutraceutical formulations. It is also naturally rich in plant compounds, including catechins.<\/p>\n\n\n\n

Thanks to its versatility, matcha can be incorporated into food supplements targeting vitality, well-being and active lifestyles. Its natural and contemporary image can also help brands create differentiated products that appeal to consumers seeking authentic, plant-based ingredients.<\/p>\n\n\n\n

Esenco offers Japanese organic matcha carefully selected for its quality and suitability for nutraceutical applications.<\/strong><\/p>\n\n\n\n

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guarana: a key ingredient for natural energy formulations<\/strong><\/h2>\n\n\n\n

Native to the Amazon basin, guarana<\/strong><\/a> has a long history of traditional use and has become one of the best-known plant-based ingredients in the energy category.<\/p>\n\n\n\n

Guarana seeds are naturally rich in caffeine, making guarana a particularly relevant ingredient for food supplements designed for consumers looking to support their energy levels as part of their daily routine.<\/p>\n\n\n\n

Its appeal goes beyond its natural caffeine content. Guarana also benefits from strong consumer awareness and a distinctive story linked to its Amazonian origins and traditional use.<\/p>\n\n\n\n

Esenco offers guarana extracts standardised for native caffeine, as well as guarana naturally rich in caffeine, providing consistent quality for nutraceutical manufacturers and formulators.<\/strong><\/p>\n\n\n\n


matcha and guarana: a complementary approach to energy formulations<\/strong><\/h2>\n\n\n\n

Matcha and guarana offer complementary profiles that can help brands create innovative and distinctive energy products.<\/p>\n\n\n\n

Matcha brings premium positioning, Japanese heritage and a strong association with natural and modern lifestyles. Guarana, meanwhile, is a well-established ingredient in the energy segment, recognised for its naturally occurring caffeine.<\/p>\n\n\n\n

Together, these ingredients can support the development of formulations with strong perceived value and clear product positioning, while responding to consumer demand for natural, recognisable ingredients.<\/p>\n\n\n\n

Their versatility also makes them suitable for a wide variety of nutraceutical formats, including:<\/p>\n\n\n\n